The hosting market
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A market of lemons.
Face it. It's difficult to discern differences in web hosting services. You are not in control. But you are also not alone.
The web hosting market is a 'lemon market' where sellers have more information than buyers. This term refers to markets where there is an asymmetry of information between buyers and sellers. For example, used car dealers may sell low-quality products at a higher price, while buyers of high-quality products may face difficulty getting a fair price due to the risk of receiving a 'lemon'.
—David N. Welton
# Blurry categories
Our customer conversations show that even skilled web developers often lack knowledge about the subject. It's hard. There is shared hosting, VPS and IaaS. But vendors are constantly blurring the lines of categories. Specifically new services are hard to understand. Is vanity hosting for celebrities?
# Marketing driven
The hosting market is highly competitive with low profit margins. Many providers focus on marketing tactics rather than improving service quality. This is especially true for consumer web hosting, where dark patterns are widespread.
# Local offerings
Web hosting is often a local market. People from France host in France. People from the US host in the US. fortrabbit and some other providers here have a global approach. They offer global access, multiple currencies and multiple data centers.